Chad
Finchum
NASCAR Cup Series Driver
Official media company behind Chad Finchum — race-day coverage from a NASCAR videographer.
We rebuild brands from the ground up — logo, look, voice, and content systems that sell. We’ve rebranded multi-million-dollar businesses like Staycating.com. Yours could be next.
Let’s talk about your business — DM @nawdudemedia on Instagram.
Let’s Talk About Your BusinessFinchum’s Marketing is the umbrella. Naw Dude is the brand. Naw Dude Media is the vehicle. Here is how the whole machine fits together — and everything it can do for your business.
The parent company behind it all — strategy, direction, and the standard every brand under it answers to.
The personality. The face. The name Knoxville remembers — the reputation that walks into the room before the camera does.
The media arm that does the work — six services, one crew, zero blending in.
This is the work that made NASCAR teams, national brands, and Knoxville businesses stop blending in — press play on any reel below and watch it for yourself.
STR Year-End Tax Strategy — Vernon Corum · October 22, 2026
Naw Dude Media was hired to host and produce this live training remotely. The other side’s cameras and mics weren’t ours to control — and the viewers still got a cleaner, steadier, higher-quality show. That’s the job. Production only, for the record: we don’t run their socials.
46 reels and counting for @chadfinchum — race weekends, brand deals, and everything in between. Every one of them shot and produced by Naw Dude Media. Tap any tile and it plays right here.
Naw Dude Media — the official media company behind Chad Finchum.
Recent gigs up top — now taking bookings below.
Dates aren’t listed here — every booking starts with a conversation.
NASCAR sponsorship, without the gatekeepers. Finchum’s Marketing’s NASCAR Partner Relations division connects businesses and drivers across every series — and every budget conversation starts here.
Start the ConversationBecause of how our opportunity is structured, getting your logo on a Cup Series car costs less than you’d think. No prices on a web page — the numbers live in the conversation.
Our number one client: NASCAR Cup Series driver Chad Finchum. Naw Dude Media is the official media company behind Chad Finchum — and Finchum’s Marketing’s NASCAR Partner Relations division sells his sponsorship.
Your logo, his car, national television. One race or a full season, primary placement or an associate spot — the package gets built around your goals and your budget conversation.
The top of the sport. Your logo on a Cup car, in front of millions.
National stage, rising stars, serious exposure.
Hard racing, loyal fans, strong value.
Grassroots short-track racing with a passionate regional following.
You’re a driver looking for a partner who can go get you sponsorship? Talk to us. From go-karts at the local dirt track all the way up to the Cup Series — if you race, we’ll build your sponsorship hunt.
Talk to UsBig national brand or a dad whose kid races go-karts on Friday nights — if you want in on racing, there’s an option with your name on it, and a conversation costs nothing.
Start with the form below. Tell us your business and your goals; our Partner Relations team maps the options — series, car, placement — and builds the deal around your budget conversation.
That’s exactly what we do: logo placements on the car and beyond, arranged through NASCAR Partner Relations, a division of Finchum’s Marketing, representing Cup Series driver Chad Finchum.
Cup Series, O’Reilly Series, Truck Series, CARS Tour — and grassroots racing below that, down to local karting.
Every deal is different, but our structure carries one of the lowest buy-ins in the Cup Series. The honest number for your goals comes out of one conversation — no obligation.
Yes. From go-kart to Cup, we hunt sponsorship for drivers at every level. Use the same form and pick “I’m a driver.”
This form goes straight to Sidney, our Partner Relations Coordinator for NASCAR Partner Relations — a division of Finchum’s Marketing.
Drew Finchum’s been creating since 2008 — that’s when he started learning video and photography, and he’s been building the craft ever since. Music came first and never left: as country singer “Big” Drew Finchum he released the album Blount County, put out songs like “Outlawed” — featured on The Unsigned Country Podcast — and hosted Southern Smoke, his own podcast spotlighting independent country and southern rock artists.
Ask him and he’ll tell you straight: he’s got ADD and ADHD — and a motor that doesn’t quit. The years of writing, recording, shooting, and posting taught him the thing most businesses never learn: how social media actually works, and how to make real money from it. He lived off his own monetized channels.
And he’s got the receipts. He hosted the Southern Smoke podcast, he livestreams events for clients, and the page he built under the name BigLeDrewski pulled in an extra $800–$1,600 a month. He doesn’t just post content, either — he’s sold products through social media. This isn’t theory. It’s a decade of doing it himself.
Now he’s outsourcing that knowledge. Through Naw Dude Media — the vehicle of Finchum’s Marketing — Drew runs the whole playbook for local businesses: video, socials, strategy, monetization. The proof travels with him: he took NASCAR driver Chad Finchum from 2–3 races a year with quiet socials to more than double that, primarily through social media.
Your business doesn’t need to look small. Tell us where you are and where you want to be — we map the video, social, and photography to get you there.
DM @nawdudemedia